Privacy policy

Last updated: 01 January 2026

1. Introduction

At Zappyfi, your privacy matters. This Privacy Policy explains how we collect, use, store, and protect your personal data when you:

  • Visit our website or create a Zappyfi account
  • Purchase or use our products, including SmartSIMs, routers, and accessories
  • Add, manage, or top up your SmartSIM
  • Contact our customer support team
  • Subscribe to our communications
  • Participate in surveys, promotions, or competitions

This policy also explains your rights under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

We are Zappyfi Ltd, a company registered in England and Wales.

Registered office:
11 Biscayne Avenue
London, England, E14 9BQ

Zappyfi is a UK-based consumer tech brand redefining how people stay connected — making powerful connectivity feel simple, reliable, and effortless. We provide prepaid, data-only, multi-network SmartSIMs, plug-and-play routers, mobile accessories, and travel tech designed to remove traditional telecom complexity.

Use of our website & platform

Our website, online store, and customer account platform are operated using a secure third-party e-commerce and hosting infrastructure. This platform enables us to sell products, process payments, manage orders, and provide account-based features such as order history and SmartSIM management.

Personal information submitted through our website may be processed by this platform on our behalf as a data processor, strictly in accordance with our instructions and applicable data protection laws. Appropriate technical and organisational safeguards are in place to protect your personal data.

3. Personal Data We Collect

We may collect and process the following categories of personal data:

  • Identity Data – Name and preferred language
  • Contact Data – Email address, phone number, billing and delivery address
  • Financial Data – Payment and transaction details (processed securely by payment providers)
  • Billing & Usage Data – Top-ups, plan details, and SmartSIM usage
  • Technical Data – IP address, browser type, device identifiers, operating system
  • Profile Data – Account credentials, preferences, and purchase history
  • Usage Data – Interaction with our website, account, and SmartSIM services
  • Marketing & Communications Data – Your marketing preferences
  • Customer Support Data – Enquiries, feedback, surveys, and support interactions

Where data is anonymised or aggregated and cannot identify you, it is not treated as personal data.

4. How We Collect Your Data

We collect personal data when you:

  • Purchase Zappyfi products or services
  • Register for or manage your Zappyfi account
  • Add, manage, or top up your SmartSIM
  • Contact customer support
  • Interact with our website, emails, or communications
  • Participate in reviews, surveys, or promotions
  • We also collect certain information automatically using cookies and similar technologies. Please refer to our Cookie Policy for more details.

5. SmartSIM Activation & Usage

All Zappyfi SmartSIMs are prepaid, pre-activated, and ready to use. No manual activation is required.

Zappyfi SmartSIMs provide data-only, multi-network connectivity and do not support voice calls or SMS services.

To start using your SmartSIM, simply insert it into a compatible device, ensure mobile data is enabled, APNs are set(if required) and connect. Your SmartSIM will automatically connect to the strongest available network(subject to availability).
Please ensure your account has an active data plan or sufficient balance before use.

6. Lawful Basis for Processing

We process personal data only where permitted by law, including:

  • Contract – To provide products and services
  • Legal obligation – To meet regulatory requirements
  • Legitimate interests – To operate, secure, and improve our services
  • Consent – For marketing communications where required

7. How We Use Your Information

We use your personal information to:

  • Process orders and deliver products, including SmartSIMs, routers, and accessories
  • Create and manage your Zappyfi account
  • Enable SmartSIM management, usage tracking, and top-ups
  • Communicate with you about orders, services, or account updates
  • Send marketing communications where you have opted in
  • Personalise and improve your shopping and account experience
  • Carry out analytics, monitoring, and service improvements

8. Information Sharing

Zappyfi does not sell or rent your personal information.

We may share your data with trusted third-party service providers where necessary to operate our business, including:

  • Payment processing providers
  • Shipping and fulfilment partners
  • Technology and hosting providers 
  • Customer support and marketing platforms

All third parties are required to protect your data and process it only in line with our instructions and applicable law.

9. International Data Transfers

Your personal data may be transferred, stored, or processed outside the UK or European Economic Area. Where this occurs, we use appropriate safeguards such as Standard Contractual Clauses and recognised legal transfer mechanisms.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including encryption, access controls, staff training, and regular security reviews. However, no system can guarantee absolute security.

11. Data Retention

We retain personal data only for as long as necessary to provide our services, comply with legal obligations, prevent fraud, and support internal reporting. Data that is no longer required is securely deleted or anonymised.

12. Your Privacy Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request deletion of your data
  • Restrict or object to certain processing
  • Request data portability
  • Withdraw consent at any time
  • To exercise your rights, contact support@zappyfi.com.

ICO Contact

If you are not satisfied with our response, you may contact:

Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF
0303 123 1113 | https://ico.org.uk

We encourage you to contact us first so we can resolve your concerns.

13. Fees & Verification

There is no charge for accessing your personal data unless requests are excessive or repetitive. We may request proof of identity before fulfilling requests.

14. Response Time

We aim to respond to valid data requests within one month. If additional time is required, we will keep you informed.

15. Children’s Privacy

Zappyfi services are not intended for children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has shared data with us, please contact us so we can remove it promptly.

16. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on our website, and significant changes may be communicated directly to you.

17. Contact Us

If you have any questions about this Privacy Policy or your personal data: